Legal & Privacy Policy

Pureboo® Privacy Policy

Pureboo® is committed to being your most trusted source for content, products, and services related to the natural products we offer through our Web site (the "Site"), and we take your trust very seriously. This statement outlines our privacy policies and explains what information we collect from our users and why (the "Policy"). The core of our Policy is this: we will not release, sell, rent, or trade your personal information to any third party without your permission, except when we believe in good faith that the law requires it, or to protect our own rights and properties. We consider personal information to include, but not be limited to: name, e-mail address, home or billing address, phone number, user I.D., passwords, and credit card information (the "Personal Information").
We want you to feel safe and comfortable when you use our site, and we are dedicated to developing and upholding high standards for protecting your privacy and securing your Personal Information. You should read and familiarize yourself with this Policy and with our Terms of Use. When you use our Site, you agree to abide by these Terms. We reserve the right to make changes to this policy from time to time, for example, with any material change in how we handle Personal Information or any applicable change to federal law. Any revisions will be posted at this page. We suggest you check this page occasionally for updates.

What Information We Collect and How We Use It

We want you to understand the kinds of information we collect from our users and what we do with this information.

Some portions of our Site offer registration. To help us tailor the Site to your needs and interests, we will ask you to provide some Personal Information when you fill out the registration. In addition, you may be asked to supply Personal Information:

  • When you register for specific promotions,
  • When you place orders for goods and services, and
  • When you register to participate in selected programs and services.

To register for the Site, you may need to provide us with personal information such as your first and last name, e-mail address(es), a log-in name, a password, ZIP code, sex, and date of birth. You may choose not to provide this information, but you may not be able to access or use the portions of the Site which require registration if you choose not to provide the information. Some of our features and tools may require you to provide us with additional information as well. You may choose not to provide this information, but you may not be permitted to access or use those features and tools if you choose not to provide the information. We will use this Personal Information to contact you if necessary or, if you choose to receive e-mail from us or our partners, to send you newsletters, and to inform you about special offers or events that might interest you. We will not knowingly sell, rent, or trade the personal information we collect. However, occasionally we may learn of third parties who provide products or services that we believe may be of interest to you. If so, and only if you have agreed to receive e-mail from us, we may notify you on such third parties' behalf. You always have the option to change your mind about receiving e-mail from us. Simply follow the unsubscribe directions in the footer of our newsletters and promotional e-mails.

You may also change or delete your personal information at any time by going to the Profile or My Account section of the Site and submitting the appropriate changes.

If you choose to cancel your registration, your personal information will become "inactive" in our database. If at any time, you wish to permanently remove any personally identifying information from our system, please contact Customer Service.

We may also collect demographic information from users, such as age, gender, and areas of interest, as well as information regarding the "IP address" that is used to identify your computer on the Internet and information obtained by tracking the "clickstreams" from your usage of our Site. We use this information to improve our Site, by measuring interest, traffic, and usage patterns. We may share this information with third parties, in a non-personal, aggregate form only. This information will not identify you personally, and we will not provide any Personal Information to any third party.

Making Purchases

If you make a purchase on the Site, or register as a consumer user, you may be required to provide us with more detailed Personal Information so that we can complete your transaction. This includes a valid credit card number and expiration date, the name on the credit card, the corresponding billing address and the shipping address, if different (as well as other shipping addresses if you are sending any items as gifts), and your e-mail address. We may provide the shipping information to one or more of our agents (for example, a fulfillment service). These agents have committed to abide by our Privacy Policy and will not share or release your Personal Information for any reason whatsoever.
When registered to make a purchase on the Site, we may store some information, such as credit card numbers and billing and shipping addresses, to speed up subsequent transactions. Your credit card information will be encrypted and password-protected. However, we strongly recommend that you never share your password with anyone. Thereafter, we will never ask for your account information and password by e-mail. If you receive such a request, it may be from an individual or group falsely claiming to be an established legitimate enterprise in an attempt to acquire private information.

Your Responsibility

Although we will protect your privacy on the Site as described in this Policy, you should keep in mind that if you voluntarily disclose Personal Information online it is possible that despite our efforts, that information may be accessible by others. You can help guard against this by not giving anyone else access to your personal computer, such as an employer or family member.

Public Forums

If you post Personal Information or any other information in a public area of the Site (including bulletin boards or chat rooms), that information will be treated as public, non-confidential information and will not receive the benefit of this Policy. Whenever you post information on a public area of the Site, you automatically grant to us a royalty-free, perpetual, irrevocable, assignable, non-exclusive license to use, reproduce, modify, publish, edit, translate, distribute, perform, and display that information alone or as part of other works in any form, media, or technology, and to sublicense such rights. In addition, if you submit information in connection with any of our contests or sweepstakes, you agree to abide by the rules of that contest or sweepstakes, which may permit us to attribute you as the contributor of such information and otherwise vary this Privacy Policy.

You should also understand that any information posted in these public forums may be collected and used by others to send you advertisements, unsolicited e-mails, or other purposes. Additionally, if you link to a third-party site from our Site, any information you reveal on that site is not subject to this Policy. You should consult the privacy policies of each site you visit. Pureboo cannot be responsible for the actions of or content on any third party site, even if linked to the Site.


Members must be at least 18 years old to register on the site.

Use of Cookies

The Site uses cookies to enhance your experience while navigating our Site by storing and tracking your preferences and passwords.

Your browser is probably set to accept cookies. However, if you would prefer not to receive cookies, you can change your browser settings to refuse them. If you choose to have your browser refuse cookies, it is possible that some areas of our Site will not function properly when you view them, and you may have to enter Personal Information every time you use the Site in order to participate in certain services or promotions.


We have security measures in place to protect against the loss, misuse, and alteration of the information you provide us. We use SSL (Secure Socket Layer), an encryption that encodes all credit card names and numbers. All this information will be encrypted and password-protected. However, we recommend that you never share your password with anyone.

Changing Your Email Preferences

If you agree to receive them, we may send you communications regarding products, services, promotions, changes to the Site, or other information. You always have the opportunity to choose not to receive such communications:

  • By following unsubscribe directions stated in the footer of e-mail communications.
  • By contacting Customer Service through the Site.

Contact Information

If you have any questions about this privacy statement, the practices of our Site, or your dealings with our Site, please contact Customer Service.

Changes to Our Privacy Policy

Pureboo reserves the right to make changes to this Privacy Policy at any time by posting its new policy on the Site. Modifications to any of the foregoing shall be effective when they are posted on this Site, in which posting shall constitute notice to you. Your continued use of the Site following the posting of any such modifications on this Site will mean you accept and agree to be bound by such modifications. We encourage you to check the Site regularly to see if we have made any modifications to this Policy.

Any changes to this policy that affect the use of your personally-identifiable information will not be made until you are given notice of those changes. In this instance, we will not use any Personal Information collected under the old policy until you have consented to the new policy.